Cadana processes personal information for the following business and commercial purposes, and if you are a resident in the EEA or UK, on the legal basis identified below:

• Providing our websites and Cadana Services: In reliance on our legitimate interest, we process your personal information to operate and administer our websites, and to provide, operate, and maintain the Cadana Services;

• Communicating with you about the Cadana Services: We may send you service, technical and other administrative or technical email, messages and other types of notifications(such as distribution and product updates and product patches and fixes) in reliance on our legitimate interests in administering the Cadana Services and providing certain features. These communications are considered part of the Cadana Services and in most cases you cannot opt-out of them. If an opt-out is available, you will find that option within the communication itself;

• Providing necessary functionality: We process your personal information in reliance on our legitimate interest to provide you with the necessary functionality required during your use of our websites and Cadana Services.

• Transactional considerations: We process your personal information to complete transactions, and send you related information, including purchase confirmations and invoices, to perform our contract with you and to the extent necessary in reliance on our legitimate interest;

• Handling contact and support requests: If you fill out a “Contact Us” web form or request support as a User, or if you contact us by other means including via a phone call, we process your PersonalInformation to perform our contract with you and/or (if we have not entered into a contract with you) to the extent it is necessary for our legitimate interest in fulfilling your requests and communicating with you;

• Administering Events: We process your personal information to plan and host events or webinars for which you have registered or that you attend, including sending related communications to you, billing, registration and to connect you with other event attendees, to perform of our contract with you, or to the extent necessary for our legitimate interests in fulfilling your requests to attend any such events;

• ‍Developing and improving our websites and services: We process your Personal Information to analyze trends and to track your usage of and interactions with our websites. marketing activities and Cadana Services to the extent it is necessary for our legitimate interest in developing, improving and troubleshooting our websites, marketing activities and the Cadana Services and providing you with more relevant content and service offerings, or where necessary, in reliance on your consent;

• Sending marketing communications: We will process your Personal Information for marketing purposes in accordance with your preferences, such as to communicate with you via email, SMS or telephone about services, features, surveys, newsletters, promotions or events we think may be of interest to you and/or to provide other news or information about Cadana and/or our select partners, in each case in reliance on our legitimate interest in conducting direct marketing or where necessary with your consent.

• Displaying personalized advertisements and content: We process your Personal Information to conduct marketing research, advertise to you, provide personalized information about us on and off our websites and to provide other personalized content based upon your activities and interests to the extent it is necessary for our legitimate interest in supporting our marketing activities or advertising the Cadana Services or, where necessary, to the extent you have provided your prior consent

• Promoting the security of our websites and services: To the extent necessary for our legitimate interests in promoting the safety and security of our websites and services, we use your PersonalInformation to investigate and prevent fraudulent transactions, unauthorized access to the websites, Cadana Services, and other illegal activities;

• For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products and features, enhancing, improving or modifying our products and services, identifying usage trends and expanding our business activities in reliance on our legitimate interests; and

• Complying with legal obligations: We process your Personal Information when cooperating with public and government authorities, courts or regulators in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of Personal Information to protect our rights or is necessary for our legitimate interest in protecting against misuse or abuse of our websites, the Cadana Services, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes or to respond to lawful requests.

• Reviewing compliance with applicable usage terms: We process your Personal Information to review compliance with our contract with you or your organization (where applicable) to the extent that it is in our legitimate interest to ensure adherence to the relevant terms; and

• Other purposes: We will process your Personal Information for other purposes about which we notify you in advance, or for which we receive your consent.

  
  

  Cookies and Similar Tracking Technologies

• Cadana uses a technology called "cookies" to store session information. A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a website's computers and stored on your computer's hard drive.

• We use both session ID cookies and persistent cookies. A "session ID cookie" expires when you close your browser. We use session ID cookies to track your login status. This cookie is only ever transmitted over HTTPS. A "persistent cookie" remains on your hard drive for an extended period of time. We use persistent cookies to determine from where you were referred to our website, as well as the last user ID that you used to log in. Cadana may set and access Cadana cookies on your computer; cookies are required to use the Cadana Services. You can remove persistent cookies by following directions provided in your Internet browser's "help"directory.

• Google Analytics: We use cookies served by Google Analytics to collect limited data directly fromService Users browsers to enable us to better understand your use of the Services, including making use of the demographics and interests reports services of Google Analytics. Further information on how Google collects and uses this data can be found at www.google.com/policies/privacy/partners/. You can opt-out of all Google supported analytics within the Services by visiting https://tools.google.com/dpage/gaoptout.

• We also partner with third-party ad networks to manage our advertising on other sites and with third-party analytics companies to assist us with analyzing the use of our own website. These third-party companies use cookies, web beacons, pixel tags, and related technologies to collect information about your activities on this and other websites to provide you targeted advertising based upon your interests and to provide measurement and analytic services.

• “DO NOT TRACK” SETTING Currently, various browsers offer a “do not track” or “DNT” option which sends a signal to websites' visited by a user about the user's browser DNT preference setting. Cadana does not currently respond to browsers' DNT signals with respect to the website, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. Cadana takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.